To all footwear lovers, MICAM is THE temple of any sort of shoes where to admire in advance what kind of shoes you will wear next year! MICAM is one of my favourite fashion dates of the season in order to visit old friends, discover new companies with new collections and try on a lot of new shoes, always checking new trends. Walking between the stands, interviewing buyers and designers I met beautiful people and saw beautiful shoes.
During this edition I was a guest at some stands and I really want to thank my dear friends from the Japanese Pavilion! They are always great, very kind and it is a great pleasure to spend some time with them during the fair between innovative shoes and a sushi party!
The team of Saint Honorè Paris gave me a warm welcome at their stand with sweet cream puffs, their nice press release placed in an orange envelope and a cute present!! Their shoes continue to be fresh-looking, pretty and cozy! And their staff are very professional and friendly!
About 1.600 italian and foreign companies took part in this big shoe-fair which is one of the most famous in the world. I heard from online newspapers and blogs that the final results were not too thrilling because of the global situation but I am convinced that a lot of companies did their best to show us outstanding products, to get back into the game during these hard times. I am just thinking about the continuous renovation of the Italian company TU OGGI which created an eco-friendly collection made entirely of natural materials.
However, in my opinion, this edition has been interesting if considering these trends of the moment:
– the focus on the values of craftsmanship, the recovery of the tradition of the artisan culture;
– the power of the eco-friendly trend, a new form of awareness which is involving more and more companies;
– the marked preference of high quality materials keeping good prices;
– the total look trend with a special focus on good quality shoes (Patrizia Pepe, Desigual..).
Ginger and Trends 